Reviews vs. Ratings: Be Careful What You Ask For

When I wrote My Darling Dorothy, I chose words with great care. Unfortunately, I didn’t transfer that care into the marketing aspect of this project.

For the past two months, I have been soliciting reviews of My Darling Dorothy with little success. It turns out that, for most people, the word “review” evokes a great deal of fear and trepidation. Visions of having to write a 300-500 word professional assessment complete with a summary of the story, a description and assessment of character development, story flow, and what you did and did not like about the book with quotes from the book to support your statements are conjured up in the mind of the person beings asked to do the review.

I realized, after some deep thought on the subject, that a better word to describe what I am asking for is “rating.” Amazon and Goodreads both allow readers to rate books with one to five stars depending upon how well they did or did not like the book. Adding a few words regarding why they gave the novel that particular number of stars completes my request. The key phrase is, “a few words,” not a full professional review.

Another area of trepidation a friend recently shared with me is the intimidation they felt regarding putting their name on their opinion. Amazon and Goodreads take care of that issue by allowing you to use your first name only, your initials or, if you desire complete anonymity, you can choose to be referred to as “An Amazon/Goodreads Customer.”

One last area I have uncovered that prevents people from writing a review is that they fear being honest. They don’t want to hurt the author’s feelings, so they figure doing no review is better than giving the novel a bad review. It turns out that this isn’t true. The mantra amongst all book-marketing professionals has been, in my experience, “reviews sell books.” Readers choose novels to read based on a variety of ratings, not just four and five-star ratings. As a matter of fact, it begins to look suspicious when a novel receives no 1-3 star ratings. Our mothers were right; you can’t please all the people all the time. It is only fair, however, especially when giving a low rating, that a few sentences are included regarding why that rating was given.

Accepting low ratings was not an easy thing for me to embrace. I would much rather people kept those opinions to themselves. Who wouldn’t? On the other hand, if low ratings outweigh high ratings, it is a clear message to me that I have some work to do. In the end, I value honesty over false praise.

The bottom line remains that I am looking for honest ratings/reviews posted on Amazon and/or Goodreads in an effort to sell more copies of My Darling Dorothy. If you haven’t read it yet, you are in luck. Click on the website listed below and you can download a free copy of this wonderful story.

https://storycartel.com/books/my-darling-dorothy

 

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